Art-brand in modern production and distribution of music
| Authors | |
|---|---|
| Year of publication | 2013 |
| Type | Article in Periodical |
| Magazine / Source | Acta musicologica |
| MU Faculty or unit | |
| Citation | |
| Web | http://acta.musicologica.cz/13-01/1301m08.pdf |
| Field | Art, architecture, cultural heritage |
| Keywords | music production; distribution; art brand value; reputation |
| Description | Production and promotion of music nowadays function s within the frames and rules of general market. It is globally produced and reproduced to b e promoted and sold, consumed. The main processes concerning production, reproduction, distribution and consumption of music therefore can be accepted under the term of creative industries, which tend to manipulate with such pure marketing tools as reputation and brand. |
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