Soudobá marketingová komunikace nových náboženských hnutí
| Title in English | The Contemporary Marketing Communication of New Religious Movements |
|---|---|
| Authors | |
| Year of publication | 2014 |
| Type | Article in Proceedings |
| Conference | Komunikace církve: nové trendy ve vývoji religionistiky |
| MU Faculty or unit | |
| Citation | |
| Field | Philosophy and religion |
| Keywords | marketing communication; marketing mix; new religious movements; product; specific aspects |
| Description | New religious movements are important attendees in a market with spiritual products. They face up a large number of competitors that include traditional churches, new religious movements and the New Age movement. These subjects are considered to be non-profit organisations in an economic and marketing perspective, therefore they also must communicate with various kinds of public, especially with stable and potential members. People are important part of everyday life of all organisations. The marketing communication tools are highly similar to commercial organisations' communications tools. The both worlds are closing to each other, on the other hand, it demonstrates some specific aspects that new religious movements are different from commercional and even non-profit organisations. |
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