Persvazivní moc barev v bulvární sportovní publicistice

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Title in English	Persuasive power of colours in tabloid sports journalism
Authors	ŠURÁŇOVÁ Pavla
Year of publication	2016
Type	Article in Proceedings
Conference	Slavica iuvenum XVII. : Mezinárodní setkání mladých slavistů
MU Faculty or unit	Faculty of Arts
Citation
Web	Mezinárodní setkání mladých slavistů
Field	Linguistics
Keywords	stylistics; analysis; persuasion; nonverbal means; tabloid; sports journalism
Description	The article deals with one of the non-verbal elements - colours - in a tabloid sports journalism. On specific cases shows how the colors involved in the process of persuasion and how they affect the shape style tabloid sports journalism.
Related projects:	Čeština v jednotě synchronie a diachronie - 2016