PRŠÍ. JEDEME DOMŮ?!
| Title in English | IT IS RAINING. LET'S GO HOME?! |
|---|---|
| Authors | |
| Year of publication | 2019 |
| Type | Article in Proceedings |
| Conference | 14. mezinárodní konference : AKTUÁLNÍ PROBLÉMY CESTOVNÍHO RUCHU |
| MU Faculty or unit | |
| Citation | |
| Web | https://kcr.vspj.cz/cs/uvod/archiv/konference/aktualni-problemy-cestovniho-ruchu-2019 |
| Keywords | behaviour of visitors; regional marketing; small-scale events; barum Czech Rally Zlín; sport tourism; Zlín region; weather |
| Description | Aim of the paper is to find out answers about whether of how much weather affects customs and behaviour of visitors of small-scale event. The research was based on data gathered during two editions of Barum Czech Rally Zlín – 2016 and 2016, which differed in weather. First edition had tropical temperatures and sunny weather whereas last year was during Barum Czech Rally Zlín rainy and colder weather. Aim of the research is put upon weather and how it affects lenghth of stay at rally, how it affects forms of accomodations or obtaioning of food of visitors. To get more precise results, respondents were divided into two groups based on their place of residence and thus there were group fo those living in Zlínský kraj and second group were visitors from other regions of Czech republic. This division is based upon previous research in tourism climatology, because researches found out that weather had major impacts on local visitors and with distance decay role of weather on visitors decreases. But at Barum Czech Rally Zlín results showed, that weather doesn´t have any singnificant effect on visitors and there are no major differencies between those two groups of visitors nor between two studied editions of Barum Czech Rally Zlín. Therefore could be said, that weather doesn´t have significant influence on motorsport fans and they differ from tourists from another types of tourism. |
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