Trust and Political Attitudes of Public Service Media Audiences in a Polarized Society : The Case of Czech Television

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Authors	MACKOVÁ Alena SMEJKAL Klára JANSOVÁ Iveta ČEJKOVÁ Lucie BIELIKOVÁ Karolína HALBOVÁ Barbora NOVOTNÁ Martina SLAVÍK Lukáš VÉRTEŠI Martin
Year of publication	2024
Type	Article in Periodical
Magazine / Source	Problems of Post-Communism
MU Faculty or unit	Faculty of Social Studies
Citation
web	article - open access
Doi	http://dx.doi.org/10.1080/10758216.2024.2387780
Keywords	public service media, trust, political attitudes, polarization
Attached files	Trust_and_Political_Attitudes_of_Public_Service_Media_Audiences_in_a_Polarized_Society.pdf
Description	The paper addresses the role of Czech public service television in a polarized society. The research on public service media (PSM) is salient concerning their specific role; however, it is increasingly questioned in a fragmented and polarized environment. The paper builds on data from 27 semi-structured interviews and a survey conducted in 2019–2020 (N = 3,251). While for some audiences, Czech television is a trustworthy medium protecting exemplary sets of values, for others, it is biased and hostile. The study reveals the deeper interplay between political attitudes and media practices, potentially endangering PSM’s role and position in polarized settings.
Related projects:	Politická polarizace v České republice: Případ vícestranického systému