La productividad de los elementos prefijales cultos en los anuncios de cosmética

Warning

This publication doesn't include Institute of Computer Science. It includes Faculty of Arts. Official publication website can be found on muni.cz.

Title in English	Productivity of the Prefixal Elements in the Cosmetic Advertising
Authors	STEHLÍK Petr
Year of publication	2006
Type	Article in Periodical
Magazine / Source	Études Romanes de Brno
MU Faculty or unit	Faculty of Arts
Citation
Field	Linguistics
Keywords	Spanish; Advertising Language; Cosmetics; Prefixation; Neological Productivity
Description	Acording to the results of our research, in the written cosmetic advertising predominates the prefixal element anti-. It's neological productivity can be explained by the main motive of the cosmetics, i.e. the battle against aging and some not desired symptoms which accompany this process. The mentionned element also serves as an important linguistic resource of condensation. Besides of anti-, in particular the morphems bio-, micro- and dermo- proved to be the characteristic prefixal elements of the cosmetic advertising texts.
Related projects:	Political Parties and The Representation of Interests in Contemporary European Democracies