The Czech case: a marketing-oriented party on the rise?
| Authors | |
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| Year of publication | 2009 |
| Type | Chapter of a book |
| MU Faculty or unit | |
| Citation | |
| Description | The chapter aims to apply the Comparative Marketing Model (CMM) to the Czech political system. The main focus is on the 2006 Parliamentary General Elections and the authors take a closer look at the case study of the campaign of the Social Democratic party (ČSSD) as an example of the countrys first real case of party behavior that could be described as Market-Oriented Party (MOP). |
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