Fast food řetězec McDonalds v ČR a na Slovensku: příklad difúzního procesu

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Title in English	McDonalds in the Czech Republic and Slovakia: example of difussion process
Authors	KUNC Josef NOVÁKOVÁ Eva TONEV Petr
Year of publication	2010
Type	Appeared in Conference without Proceedings
MU Faculty or unit	Faculty of Economics and Administration
Citation
Description	The aim of the contribution is, based on classical theory of difussion of inovation, point out and compare difussion of new phenomenon McDonalds in the Czech Republic and Slovakia
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