Komunikácia strany Sloboda a Solidarita na sociálnych sieťach

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Title in English Communication by the Freedom and Solidarity Party on Social Networking Sites
Authors

ZAGRAPAN Jozef ŠEDO Jakub

Year of publication 2011
Type Article in Periodical
Magazine / Source Sociální studia
MU Faculty or unit

Faculty of Social Studies

Citation
Field Political sciences
Keywords Freedom and Solidarity Party Youtube Facebook Twitter interactivity
Description In this paper we analyze the communication of the Freedom and Solidarity Party on social networking sites. The main goal is to analyze the form, content and interactivity of the communication. The Party has profiles on three sites: Youtube, Twitter and Facebook. We focus our attention on the period from the creation of each profile to 31 January 2011. A closer look is given to the period before the parliamentary elections in 2010. Results show that the activity of the Party decreases after the elections and that communication flows mainly in just one direction – from party to voter.
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