Shopping Centres and Shopping Behaviour: Selected Relations and Socio-Geographical Implications (The Vaňkovka Gallery Brno, Czech Republic Example).

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Authors	KUNC Josef FRANTÁL Bohumil SZCZYRBA Zdeněk TONEV Petr TOUŠEK Václav
Year of publication	2011
Type	Article in Periodical
Magazine / Source	Acta Universitatis Palackianae Olomucensis, Facultas Rerum Naturalium, Geographica
MU Faculty or unit	Faculty of Economics and Administration
Citation
Field	Earth magnetism, geography
Keywords	Retail gravity model; shopping habits; shopping centre; Vaňkovka Gallery Brno
Description	The aim of this paper is to analyse, discuss and generalise the selected aspects of the retail gravity model and shopping habits of visitors to one of the most popular shopping centres in the Czech Republic, the Vaňkovka Gallery Brno. The data are obtained by means of a questionnaire survey among the centre’s visitors. Contrary to other suburban shopping centres, the size and location of the Vaňkovka Gallery with respect to the city centre and its closest competitors represent a suitable environment for researching shopping behaviour of the population in a polycentric city system.
Related projects:	Spatio-temporal organization of daily urban systems: analysis and assessment of selected regions