Perspektivy nákupních center v České republice s důrazem na lokalizaci v urbánním prostředí: příklad města Brna

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Title in English Prospects of Czech shopping centres in view of their urban localization: the example of the city of Brno
Authors

KUNC Josef TONEV Petr SZCZYRBA Zdeněk GREPLOVÁ Zuzana

Year of publication 2012
Type Article in Periodical
Magazine / Source Urbanismus a územní rozvoj
MU Faculty or unit

Faculty of Economics and Administration

Citation
Field Earth magnetism, geography
Keywords shopping centres; urban environment; prospects; Brno city; the Czech republic
Description A very successful phenomenon of the current era is shopping centres. The main wave of their expansion dates back to the end of the 1990s, but it came to a stop with the start of the economic crisis in 2008. Some centres have problems with the outfl ow of customers and a few have now closed down. The market is saturated in many places and competition is intense. Today’s decisive factors for success are attractive location, suitable mix of lessees, and more popular opportunities for entertainment and leisure. Investments will be directed at modernization and reconstruction of older commercial premises or new concepts such as retail parks. What remains controversial, however, is the localization of large shopping centres outside urban residential areas and near town centres, which often lose their commercial and social functions due to the outfl ow of visitors.
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