Lengua y sociedad de consumo. La influencia de los valores socio-culturales en el léxico de los anuncios publicitarios

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Title in English	The Language and the Consumer Society. The Influence of the Social-Cultural Values on the Vocabulary of the Advertising Texts
Authors	STEHLÍK Petr
Year of publication	2005
Type	Article in Periodical
Magazine / Source	Études Romanes de Brno
MU Faculty or unit	Faculty of Arts
Citation
Field	Linguistics
Keywords	Advertising Language; Social; Cultural; Values; Vocabulary
Description	This paper focuses on a possible detailed classification of the social-cultural values which serve as positive connotation of the advertised products. The starting point is the A.Ferraz Martínez's classification, complemented with some new categories and illustrated with examples from Spanish printed advertisement.
Related projects:	Political Parties and The Representation of Interests in Contemporary European Democracies